"This is it" for Ekonika - Yangshuo, China
This is Ekonika’s latest campaign: Summer Collection, “Connection of Generations.”
Set in Yangshuo, chosen for its striking mountain landscapes and well-preserved Chinese architecture and culture, the location became a key part of the story.
What you see here is only a glimpse of the full project, but we’re genuinely excited to finally share it.
Big shoutout to the entire team who made it happen.
General Producer: Ekaterina Mikhaleva
Executive Producer: Bondar Anastasiya
Associate Producer: Estella
Visual Art Direction Ekonika: Oksana Gurtskaya
Creative Producer Ekonika: Valeriia Agarkova
Project Manager: Michelle
Location Manager: CC
Location Scout: Liu
Set Designer: Hyman
Drone Pilot: Tony
BTS: Chengkang Zhou
Dir & DOP: Vladislav Shishkin
1st AC: Mikhail Stroitelev
Focus Puller: Stevo Fan
2nd AC: Hersey, Bang
Edit: Aik Vardanyan
Sound Design & Music: Nic Stø
Casting Director: Karin Chistyakova
Model: Ren Qing
Style: Oleg Tikhomirov
Stylist Assistants: Ekaterina Iushko & Elizaveta Rozhdestvenskaiia
MUAH: Mariia Malysheva
Photo: Dmitrij Kurguzov
Retouch: Damir
Light: Severinov Alexander
Photography Assistants: Peng, Baokang Chen
Production Manager: Season
Production Assistants: XiaoYang, A Kang
Casting: Pandory (Yesen Model)
Talent: Huang Liying, Yilin Yan
Talent Support: Sylvia Yip
Bamboo Boat Operator: Zhaoxiu Li
Bamboo Raft Operator: Yundong Li
Drivers: Wang Yanxi, Yaqiang Huang, Yongfu Su,
Yan Jiang, Yin Guowen
Special thanks to:
夏棠寨村 & head of the village Jian Wang
阳朔旧县遇龙苑子 &
山水遇农园 & Qinyao Zhu
逸龙苑特色民宿
阳朔云端摄影基地 & Zhaoyuan He
阳朔糖舍度假酒店 & Cecilia Li
全季酒店（阳朔益田西街店）& Mr. He
And to all the kind people of Yangshuo for their support and help.